Marketing Enablement Platform Engineer

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.  We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. 

The Marketing Enablement Platform Engineer designs, configures, develops, and supports the marketing technology capabilities that power consumer marketing at Princess Cruises. Reporting to the Marketing Enablement leader, this individual contributor builds and maintains solutions across Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Adobe Journey Optimizer (AJO), and Adobe Campaign, together with connected data, integration, and activation services.

The role develops XDM schemas, identity and audience configurations, customer journeys, campaign workflows, APIs, and batch/streaming data integrations. It monitors platform health, troubleshoots data and activation issues, supports production releases, and applies governance, privacy, and engineering standards so cruise and casino marketing teams can deliver reliable, measurable personalization on a scale.

Here’s a summary of what Princess is looking for in a Marketing Enablement Platform Engineer. Is this you? 

Responsibilities: 

Adobe Platform Engineering:

• Configure and maintain AEP schemas, datasets, identities, merge policies, profiles, audiences, sources, and destinations.

• Build AJO journeys, events, decisioning logic, actions, suppressions, and cross-channel activation workflows.

• Develop and maintain Adobe Campaign workflows and scheduled lifecycle campaigns.

• Support environments, configuration changes, releases, platform upgrades, and approved proofs of concept.

Data Integration & Engineering:

• Build and support integrations between Adobe platforms and web, app, CRM, reservations, casino, contact-center, and cloud data platforms.

• Develop REST API, SDK, streaming, batch, and ETL/ELT solutions.

• Use SQL and Python, Java, or JavaScript for transformation, validation, automation, and troubleshooting.

• Implement data-quality checks, reconciliation, logging, and alerting.

Journey, Campaign & Personalization Delivery:

• Translate campaign and customer-experience requirements into technical designs and working configurations.

• Build audiences, journeys, campaign logic, templates, personalization rules, and activation destinations.

• Support testing, experimentation, quality assurance, and deployment.

• Diagnose qualification, identity, decisioning, deliverability, and channel-execution issues.

Platform Operations & Reliability:

• Monitor ingestion, identity processing, audience qualification, journey execution, and destination performance.

• Triage incidents, perform root-cause analysis, and work with Adobe or integration partners to resolve defects.

• Maintain configuration documentation, data mappings, deployment records, runbooks, and recovery procedures.

• Participate in code/configuration reviews, version control, CI/CD practices, and Agile delivery ceremonies.

Governance, Optimization & AI Enablement:

• Implement approved standards for naming, access, consent, retention, privacy, and data minimization.

• Identify opportunities to improve performance, reduce manual work, and simplify platform configuration.

• Use approved AI-assisted development tools and Adobe AI capabilities to improve engineering productivity, testing, personalization, and experimentation.

• Develop and test AI-enabled or decisioning proofs of concept under platform architecture and product direction.

Knowledge & Skills:

• Scope: The Marketing Enablement Platform Engineer is a hands-on individual contributor responsible for building and operating customer-data, journey-orchestration, campaign, and integration capabilities within the Consumer Marketing technology stack. Architecture standards, roadmap authority, vendor strategy, and budget ownership remain with Marketing Enablement leadership.

• Problem Solving: Solves moderately complex to complex technical issues involving data ingestion, identity resolution, audience qualification, journey execution, campaign workflows, APIs, and downstream activation. The role traces data across systems, diagnoses defects, and implements durable fixes while understanding downstream impacts.

• Impact: Reliable engineering directly affects Princess's ability to target, personalize, automate, and measure consumer communications. The role improves speed to market, data quality, platform reliability, and the scale of personalized guest experiences.

• Knowledge: Hands-on knowledge of AEP, RTCDP, AJO, and Adobe Campaign; XDM schemas, customer profiles, identity resolution, segmentation, destinations, consent, and governance; API and integration patterns; batch and streaming data processing; cloud data platforms.

• Skills: SQL plus Python, Java, or JavaScript; REST APIs, JSON, OAuth, SDKs, testing, debugging, monitoring, Git, CI/CD fundamentals, technical documentation, and communication across marketing and engineering audiences.

• Abilities: Ability to translate marketing requirements into maintainable technical solutions, manage multiple concurrent work items, troubleshoot production issues, collaborate across teams, and operate with appropriate independence within established architecture standards.

Essential/Minimum Qualifications: 

• Bachelor's degree in Computer Science, Information Systems, Engineering, Data/Analytics, or a related field, or equivalent practical experience.

• 4+ years in marketing technology, software engineering, data engineering, CRM technology, or enterprise-platform delivery.

• 2+ years of hands-on experience with AEP, RTCDP, AJO, Adobe Campaign, or a comparable enterprise CDP/journey-orchestration platform.

• Hands-on experience with XDM/data modeling, identity, audience segmentation, and customer profile concepts.

• Demonstrated experience delivering APIs, integrations, ETL/ELT pipelines, or customer-data solutions.

• Strong SQL skills and working proficiency in at least one programming language such as Python, Java, or JavaScript.

• Experience supporting production systems, testing releases, troubleshooting defects, and working in an Agile engineering environment.

Essential experience required:

• Adobe certification in Experience Platform, Real-Time CDP, Journey Optimizer, or Campaign.

• Experience with Adobe Web SDK/Data Collection, Customer Journey Analytics, Adobe Analytics, or Adobe Target.

• Experience with Snowflake or a comparable cloud data warehouse and modern ETL/ELT patterns.

• Experience with Salesforce, MuleSoft, Kafka, Informatica, dbt, Airflow, or comparable enterprise integration technologies.

• Experience with AI-assisted software development, Adobe decisioning/AI capabilities, predictive personalization, or experimentation.

• Travel, hospitality, loyalty, casino, or other high-volume B2C marketing experience.                                                

Travel: Less than 25% non-shipboard travel likely

Work Conditions: Work may require employee to work inside and/or outside with exposure to changing climate and/or operate machinery.

Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

** This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. 

Princess provides comprehensive and innovative benefits to meet your needs, including:

What You Can Expect  

• Cruise and Travel Privileges for You and Your Family 
• Health Benefits 
• 401(k)  
• Employee Stock Purchase Plan  
• Training & Professional Development 
• Tuition & Professional Certification Reimbursement 
• Rewards & Incentives  

Our Culture… Stronger Together 

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information 

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Americans with Disabilities Act (ADA) 

Princess will provide reasonable accommodation with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact careers@carnival.com. 

#PCL 

#LI-Hybrid

#LI-SH1